AIMQWEST is a consulting company specializing in Digital Internet Marketing. Digital marketing encompasses all marketing efforts that use an electronic device, a mobile device, a computer, and/or the internet, in order to leverage digital channels such as search engines, social media, email, and other online marketplaces, such as AMAZON to connect with current and prospective customers. The ultimate purpose of all digital marketing efforts is to reach the target audience, acquire customers, and enhance brand reputation. While traditional marketing might exist in print ads, phone communication, or physical stores and insignia, online digital marketing occurs electronically and online. This means that there are multiple and endless possibilities for brand promotion wherever the target audience can be reached. Digital marketing also includes search engine optimization of organic and sponsored content as well as optimization of key performance indicators using advanced data analytics, big data, and data science. Targeted Facebook, Instagram, and YouTube campaigns are also included in digital marketing services.
AIMQWEST is also a digital content provider. Digital content is any content that exists in the form of digital data. Also known as digital media, digital content is stored on digital or analog storage in specific formats. Forms of digital content include information that is digitally broadcast, streamed, or contained in computer files. Digital content includes popular media types such as text, images, digital video, digital audio, and any type of digital information such as digitally updated weather forecasts, GPS maps, and so on.